Over the past several weeks, Jeremy Hollister and his We Are Plus colleagues were commissioned by MTV to produce two custom tie-in spots cross-promoting the network’s original series “Nitro Circus” and “Bully Beatdown” with the new theatrical release from Lakeshore Entertainment and Lions Gate Films, “Gamer.”

To illustrate the futuristic premise of “Gamer,” where humans can control other humans in mass-scale, multi-player online gaming environments, Jeremy and his colleagues shot original footage of a young gamer controlling players from both “Nitro Circus” and “Bully Beatdown.” Edited and composited together with original graphics and footage from both shows to form custom openings and closings for :60 and :30 promos respectively entitled “Gamer Bully Beatdown” and “Gamer Nitro Circus,” the spots also feature footage from the official “Gamer” movie trailers. MTV’s project credits include writer/art director Matt Jablin and producer Jessica Borovay, and for We Are Plus, director/co-creative director Jeremy Hollister, and lead designers Jenni Kim and Laura Rieland. Complete credits follow below.

“We’ve have always enjoyed working with the Matt, Jessica and the rest of the team at MTV, they’re very creative and fun to work with,” said Jeremy Hollister. “The projects always have different challenges and a huge stylistic range.”

“What’s great about working with MTV is how they love to see how far our imagination can take us, so it was a great opportunity to think up anything, from crazy camera movements, to the integration of live footage and gaming graphics,” explained Jenni Kim.

“Working with MTV is always an exciting opportunity to think outside the box and create things that are bold and energetic,” added Laura Rieland. “They let us go above and beyond expectations and take it to the next level.”

MTV “Gamer Bully Beatdown” from We Are Plus on Vimeo.

DWA for We Are Plus
www.WeArePlus.com

Complete Project Credits

Project Title: MTV “Gamer Bully Beatdown”
Running Time: :30 (also ran as :60)
Debut Date: Sept. 1, 2009

Client: MTV
City/State: New York, NY
Writer/Art Director: Matt Jablin
Producer: Jessica Borovay

Production Company: We Are Plus
City/State: New York, NY
Director: Jeremy Hollister
Creative Directors: Jeremy Hollister, Judy Wellfare
Executive Producer: Zu Al-Kadiri
Production Coordinator: Lisa Malazzo
Lead Designers: Jenni Kim, Laura Rieland
Lead Animator/Compositor: Adam Stockett
Editor: Laura Rieland

Music Supervision: David Hnatiuk
City/State: New York, NY