“Only The Brave Foundation” from Brand New School on Vimeo.

Last year, Antidote (http://antidote.co.uk) was approached by Diesel founder Renzo Rosso to create a call-to-arms to inspire and mobilize the world’s youth to join the fight to help end extreme poverty in Africa and around the world. Antidote’s creatives wrote a manifesto for The Only The Brave Foundation and approached Brand New School’s new London studio to create a short, powerful animated film. In his treatment, BNS’s founder and executive creative director Jonathan Notaro proposed the unique storytelling approach that helps the foundation deliver its message in style in the finished production. The presentation is also taken to new heights by the score from Human Worldwide.

Antidote partner Henry Chilcott said, “It’s been two years in the making and we’re delighted with the result. The Only The Brave Foundation is a game changing idea and the tribe behind it is growing fast. Thanks to Selina Dey, Brand New School and Human who pulled out all the stops to help us create such a stunning piece of animation.”

The Only The Brave Foundation ( http://otbfoundation.org), is a not-for-profit organization that supports and develops a variety of innovative projects designed to help tackle extreme poverty in support of the UN Millennium Development goals. Whether in the form of funding, cooperation, advice, or staff mobilization, the Only The Brave Foundation works in liaison with numerous internal and external collaborators. A local non-profit association, NGO, Social Entrepreneur… the foundation relies on the expertise of the organizations it works with to implement concrete actions and development programs to the benefit of disadvantaged people.

Complete Project Credits: “Only The Brave Foundation”

Running Time: 2:33

More Info: http://otbfoundation.org

Creative Agency: Antidote

Creative Director: Tim Ashton

Art Directors: Tom Rowe, Laura Sullivan

Copy Writer: Henry Chilcott

Planner: Paul Shearman

Producer: Selina Dey

Account Management: Tom Moore

Production Company: Brand New School London

Director: Jonathan Notaro

Creative Director: Jonathan Notaro

Executive Producer (London): Kayt Hall

Executive Producer (NY): Devin Brook

Managing Director: Danny Rosenbloom

Producer: Madison Brigode

Associate PRoducer: Zoe Beyer

Designers: Stephen Kelleher, Sol Linero, Damien Correll

2D Animation: Andy Mastrocinque, Dave Rasura

Music and Sound Design Company: Human Worldwide

Composers: Matthew O’Malley & Gareth Williams

Publishers: Human Worldwide & Matthew O’Malley

Producer: Millie Munro