“The Art of FLIGHT” – equal parts of action and adventure mix with the inevitable drama encountered along the way. A new breed of action sports film comes to life as Red Bull Media House, in association with Brain Farm Digital Cinema, present “The Art of FLIGHT,” a Curt Morgan film. Two years in the making, “The Art of FLIGHT” gives iconic snowboarder Travis Rice and friends the opportunity to redefine what is possible in the mountains. Experience the highs, as new tricks are landed and new zones opened, alongside the lows, where avalanches, accidents and wrong-turns strike. For the first time, viewers join in the sometimes successful, often trying quest to open up new, unexplored mountains in remote corners of the world. Immerse yourself in the cinematic experience as Brain Farm and their ever-expanding arsenal of filmmaking technology capture the dramatic beauty of the culture, wildlife and scenic landscapes the riders take in along the way. This fall, join in the ride as the creators of “That’s It, That’s All.” completely rewrite the formula for action sports cinema with “The Art of FLIGHT.”

Check out the official website on www.artofflightmovie.com

Story Angles

New Technology: High tech cameras and new cinematography tools.
Brain Farm Cinema captures the dramatic beauty of the culture, wildlife and of course, snowboarding with their ever-expanding arsenal of filmmaking technology and tools. Stabilized aerial cinematography from the Cineflex V14 mixes with the Phantom HD Gold’s ultra slow motion footage, point-of-view angles and countless other cameras and tools to create this unique, immersive look at snowboarding. To increase the reach of the camera technology and talent of the cinematographers, Brain Farm developed new vehicles and tools to gather stable shots from a variety of angles. The Cinema Ranger and Cinema Truck are fitted with numerous mounts and jib arms for go anywhere shooting. On snow either vehicle can be fitted with Mattracks, all-terrain tank-like tracks. Those or the Cinema Snowmobile can take high tech filming methods deep into the backcountry. Please see the ‘Equipment’ page in the media kit for more details on the tools used in the making of “The Art of FLIGHT.”

Tricks: The 1440. Snowboarding’s newest, biggest trick on film.
Mark McMorris, 17-year-old snowboarder lands an enormous triple cork 1440 during the Aspen/Snowmass shoot. That’s three inverted maneuvers paired with four complete lateral rotations. See exclusive, stunning footage from the Phantom and Cineflex HD cameras of this enormous maneuver as Red Bull athlete Mark McMorris takes on the newest, biggest trick in snowboarding, then stomps it.

Music: Original scores, exclusive M83 tracks and more
French musician Anthony Gonzalez and Curt Morgan, the Director of “The Art of FLIGHT,” teamed up to create original scores for both the film’s trailer and the film. Anthony is the man behind the electronic dream pop act, M83. On releasing the first trailer for “The Art of FLIGHT,” and receiving numerous requests for the music, Morgan and Gonzalez created a new band called The Three Corners of the Earth. They placed the song used in the trailer on iTunes. Morgan plays keys and drums. Anthony is on guitar. They recorded the piece for “The Art of FLIGHT” in Morgan’s Jackson, WY studio and will also do some collaborating in Gonzalez’s studio in France. The film will feature a few exclusive tracks from M83′s new album along with 3 or 4 new creations of scored music and sounds from Morgan and Gonzalez’s The Three Corners of the Earth. Morgan says of the music created for “The Art of FLIGHT,” “It’s ambient, dark and textured to support the emotions of the film.” In addition to the original scored pieces and new M83 tracks, “The Art of FLIGHT” will feature a mix of music matched to the highs and lows of the film from a diverse range of artists.

Travel: It’s not just where you are, but how you got there
One of the many things that sets “The Art of FLIGHT” apart from other action sports films is the integration of a storyline that tells the highs and lows of traveling to these remote locations. As the crew attempts to open up new zones in Patagonia’s Darwin Range or Canada’s Goat Range, they must figure out how to access these areas and where to start their exploration. Join in their sometimes successful, often trying quest to open up new mountain zones and approach explored mountains from completely unique angles. Chilean Patagonia’s Darwin Range, Alaska’s Tordrillo Range, Wyoming’s Snake River Range, Aspen Colorado, the Andes, and British Columbia’s Kootenay Mountains, Revelstoke and Goat Range are the stage for this epic production.

Athletes: The best riders of our time
Rice handpicks his accomplices from the best snowboarders in the world including John Jackson, Mark Landvik, Scotty Lago, Nicolas Muller, DCP, Jake Blauvelt, Pat Moore, Jeremy Jones, Mark McMorris and more. These friends and fellow pro snowboarders team up with Rice and the Brain Farm crew for the trips that best suit their individual riding style and personal goals in the mountains. From Olympic medalists to big mountain slayers, this group of snowboarders is the best of the best. Learn more about each of them in the ‘“The Art of FLIGHT” Riders Bios in the media kit. Red Bull athletes include Travis Rice, John Jackson, Pat Moore and Mark McMorris.

Dolby Partnership: Sound design at Skywalker Ranch
After viewing the first trailer for “The Art of FLIGHT,” Angus McGilpin, Dolby’s Creative Director, chose the film as the perfect vehicle to showcase some of his company’s new products including improved surround sound technologies. He approached Brain Farm to do the final sound mix for “The Art of FLIGHT” at the famous Skywalker Ranch, the most renowned place to do audio in the world. They will mix the film for optimal play with separate home video and theatrical mixes. The Blu-ray disc will be mastered in Dolby TrueHD 7.1 surround, one of Dolby’s new technologies. Dolby is also sharing the Dolby Screen Server DSS200 and Dolby CP750 Cinema Sound Processor for “The Art of FLIGHT” 40-stop world promotional tour. Most snowboard films premiere their movie in inferior standard DVD quality. Dolby will provide “The Art of FLIGHT” with a digital cinema package file, used in major theater chains, for the world tour screenings. As part of the partnership, Dolby will also do final color grading at Spypost using Dolby’s latest professional monitor, the PRM-4200 Professional Reference Monitors. Additionally, Brain Farm’s sound design team will team up with Dolby at Dolby Labs in San Francisco to do the final Sound Design for the film.

Gear: Snowboards, outerwear and accessories built for action
Travis Rice has his own line of Lib Tech snowboards and Quiksilver outerwear, goggles and backpacks to excel in the mountains. Here’s what Travis tested while filming “The Art of FLIGHT.” All available in stores starting fall 2011.

Boards
Travis Rice and the designers at Lib Tech are always looking for new ways to reinvent the snowboard to make it even more fun. Out of this process have come a number of new camber combinations. The Travis Rice C2BTX features banana between the feet and camber under foot for maximum board feel and pop. The lighter weight, Travis Rice C2BTX board with horsepower, is Travis’ go to when hiking. Lib Tech has also created “The Art of FLIGHT” snowboard available as a limited, late release for fall 2011. There’s a splitboard version of the Travis Rice horsepower board for backcountry missions. And the Travis Rice Banana Hammock is back for the extra surfy powder days.

Outerwear
Designed with input and testing from Rice, Quiksilver created a complete Travis Rice Signature collection for winter 2011/12. Rice’s friend, fellow snowboarder, artist and Asymbol Gallery co-conspirator, Mike Parillo linked up with Rice and Quiksilver to create some original art pieces for the collection. The pieces including ‘Another Love Story,’ ‘Wave Burst,’ ‘On Pills,’ and ‘Ninja Lighter,’ are used throughout the collection. Everything that Rice needs to excel in the mountains is in the collection including full Gore-Tex outerwear pieces, shells and insulated jackets made from recycled polyester, a backpack made for day-trips into the mountains, soft shells, goggles, beanies, lobster claw mittens and more

Accessories
The Hubble goggle is Rice’s signature goggle. It offers 180 degree field of vision in a low volume, lightweight package. The wrapped lens offers full periphery vision without the distortion created with big orbicular lenses. It’s the first goggle of its kinds, new for 11/12 and the only goggle Travis Rice wore in the last year while filming for “The Art of FLIGHT.”

Specialty Camera Equipment

“The Art of FLIGHT” has a completely unique, ultra high definition look in large part because of the state-of-the-art digital cinema and film equipment used in the film’s making. Here’s some of Brain Farm Digital Cinema’s arsenal used in capturing “The Art of FLIGHT.”

Cameras and Camera Systems

Cineflex V14
Brain Farm owns and operates a state-of-the-art gyro-stabilized Cineflex V14 HD Camera System. The Cineflex HD is the leading stabilized gimbal that allows a camera to capture the smoothest shots even in the most rugged conditions. It is lighter and smaller than other known stabilized camera systems making it superior for aerial production or coverage from other land or water specialty vehicles. It relies on an extremely accurate gyro-stabilization system also used by the military and police that provides amazing accuracy, sharpness and stability. The Cineflex system is primarily used on helicopters for aerial cinematography. Brain Farm uses the Cineflex on their custom vehicles including the Cinema Truck, Cinema Sled (snowmobile) and Cinema Ranger (off-road ATV). In the field it is often also placed on cars, snow cats, chair lifts and more.

Phantom HD Gold
Brain Farm’s Phantom HD Gold high-speed camera system shoots ultra slow motion with 35mm depth of field either at HD or 2K resolutions. It is the ultimate specialty camera for capturing rapidly moving action and slowing it way down to give an innovative new look to any project. The camera can capture at any frame rate from 1 to 1,052 frames per second in increments of one frame per second at full 1080p HD resolution. For the layman, a shot at 1052 fps takes a 4-second piece of action and turns it into a 4-minute clip. This shows the viewer incredible detail in action that cannot be seen with the naked eye.

Arri 235 35mm film Camera
Travis Rice and the Brain Farm crew love the look of film, especially for filming in the snow. The ARRIFLEX 235 is a small and lightweight camera designed for handheld and remote applications
where size and weight are crucial. It is a perfect lightweight 35mm film camera for taking far into the backcountry.

Panasonic Varicam 3700
Two Varicam’s were used throughout the project to capture the stories behind the scenes. Designed to capture feature films, television and commercials, the 3700 is Panasonic’s workhorse camera producing uncompromising cinematic image quality with the exceptional reliability and faster workflow. The 3700 has become an indispensable tool for Brain Farm. It’s used on “run and gun” projects delivering the distinct, prized look of film and capturing all the storyline pieces for the TV series based on the making of “The Art of FLIGHT.”

Sony F3
Brain Farm used the newest member of Sony’s CineAlta line-up, the PMW-F3. The F3 inherits its DNA from the F35, which has been used for years in high-end digital cinematography. The F3 is equipped with a newly developed Super 35 CMOS image sensor, PL lens mount, and SxS card for 1920 x 1080 full-HD recording. This is the ultimate lightweight digital cinema workhorse.

RED Epic
The RED Epic is the hottest digital cinema to hit the market in the last year. It has an amazing 13 stops of dynamic range and the ability to shoot at 5K. Brain Farm used the Epic while shooting the intro of the film.

Canon 7D
The Canon 7D is a smaller camera that shoots full HD quality. It mounts on cars or inside helis, to capture unusual angles in tight places. The 7D is also used for motion controlled time-lapse sequences.

Specialty Camera Support

Cinema Truck
Brain Farm’s fully customized Ford F350 Crew Cab, rigged for use with the Cineflex V14 camera system, creates an invaluable tool to capturing moving images. The camera operator has full control from the Cineflex control deck and a built-in 17″ Panasonic LCD monitor in the passenger-side front seat.  The Cinema Truck is especially useful for capturing action on the road, on the racetrack or wildlife from long distances. TheCinema Truck with its three mounting options is an “endless dolly” yielding unique, stabilized shots in full HD resolution. For “The Art of FLIGHT” the truck was mounted with snowcat like tracks called Mattracks for on-snow shoots in both the Aspen-Snowmass and Revelstoke, BC’s backcountry. Brain Farm mounted a 12-foot Intelli-Jib in the back of the truck to give it that extra amount of movement for unique shots.

Cinema Ranger
The Cinema Ranger is a Polaris Ranger XP Limited AWD that has been customized for the use of the Cineflex HD stabilized camera
system. It is also street legal with top speeds of 55 mph. With mounting options on top or on the rear hitch, the Cinema Ranger is another unique extension of the Cineflex camera system for digital cinema production. Mattracks can also be mounted on the Cinema Ranger for use in the snow.

IntelliJib Arm
The IntelliJib Arm is a 12-foot jib arm that Brain Farm hauled miles and miles into the backcountry by snowmobile to make sure that the cameras can get the smoothest shot possible from many different angles. With over 200 lbs of counterweight and a heavy setup, this was a major undertaking.  It has the Varizoom Talon head for wireless motion control. There are stunning shots of Mark Landvik doing a miller flip behind a tree, made possible by the IntelliJib arm and Talon head.

By the Numbers

Month and year that filming for “The Art of FLIGHT” began: January 2010

Hours of footage shot between that date and August 2011: 2,683
Amount of hard-drive space needed to store said footage, in terabytes: 210
Number of photos taken by Scott Serfas: 10,127
Total miles snowmobiled: 22,660
Miles driven between Jackson, BC, and AK: 30,000
Number of different type of cameras used for filming: 10
Pieces of camera gear lost or broken by Gabe Langlois: 9
Pieces of Nicorette gum chewed by the crew: 3,000
Cans of Red Bull consumed by Red Bull cinematographer Jared Slater: 763
Number of moving objects a Cineflex camera was mounted to: 7
Number of these objects that were not helicopters: 6
Number of “mega jumps” built: 8
Number of times one or more of these jumps had to be rebuilt due to snowfall: 5
Time spent building Scotty Lago’s namesake jump, “Jawbreaker,” in days: 9
Number of people working full time just on jump building during those days: 10
Value of reward offered by Curt for first person to stomp a quad cork, in dollars: $30,000
Number of people to decrease the size of Curt’s bank account by $30,000: 0
Number of injuries sustained over the course of Mark Landvik’s career prior to blowing his knee out in the Jackson backcountry: 0
Number of gear cases transported from Jackson to Santiago for Chile segment: 65
Hours spent in customs in Los Angeles, CA and Santiago, Chile: 38
Percentage chance that the answer to the question “Describe your experience in one word” within interviews for The Art of FLIGHT book included “expensive,” “chaos,” “grueling,” or “intense”: 41
Chance that the answer included “next level,” “inspirational,” “dedication,” “magical,” or “fun”: 38
Number of sandwiches made by Aspen PR Manager, Melissa Rhines during “The Art of FLIGHT” Aspen park shoot: 376

Filmmakers

Executive Producers: Travis Rice, Scott Bradfield, Ryan Runke, Greg Jacobs, Charlie Rosene, Circe Wallace

Directed by: Curt Morgan

Produced by: Curt Morgan, Chad Jackson

Field Producers: Clark Fyans, Chad Jackson, Brian Lazzaro

Director of Photography: Curt Morgan

Principal Cinematography: Jared Slater, Gabe Langlois, Greg Wheeler

Additional Cinematography: Sasha Motivala

Sound: Stephen Scherba, Andrew Sorge

Edited by: Curt Morgan

Assistant Editor: Greg Wheeler, Tate MacDowell, Stephen Scherba, Blake Ciulla

Post Supervision: Eric Hansen

Music Supervisors: Chris Parker and Tim Scanlin, Brandracket, LLC

About Brain Farm Digital Cinema

BRAIN FARM DIGITAL CINEMA is an independent, boutique production house focusing on the creation of action/adventure sport motion pictures, commercials and television programming of the finest quality. Headed by director/cinematographer, Curt Morgan, and working closely with professional snowboarder Travis Rice, Brain Farm continually pushes the caliber of its entertainment, raising the bar for the action/adventure sports world to follow.

Brain Farm prides itself on beautiful, vibrant hi-def cinematography and progressive new techniques to capture the action while inspiring viewers. The company works with the best talent, brands and production specialists in the business. Quality and creativity captured on state-of-the-art equipment comes first in every project.

Brain Farm regularly innovates new equipment to make client’s dreams come to life on film. For the box office hit “Jackass 3D,” Brain Farm helped to create the Phantom Gold 3D rig. They used the new equipment alongside director Spike Jonze to capture the amazing high-speed, 3D shots shown in slow motion during the film. Brain Farm also developed the first ever un-tethered Phantom HD water housing to capture unprecedented imagery for Quiksilver’s television and Web advertising campaigns. Look out for the latest 3D theatrical spot Brain Farm created for Red Bull when it airs this year.

Past and current clients include NBC/Universal, Toyota, Red Bull, Visa Black Card, National Geographic TV, Quiksilver, NBC/Universal, Subaru, ESPN, FUEL TV, the U.S. Marine Corp and more. www.brainfarmcinema.com

About Red BullMedia House

Red Bull Media House, founded in Austria in 2007, with a North America subsidiary since January 2011, has been producing and distributing content for over 20 years. Red Bull Media House develops compelling and innovative long-form programming and short-form content derived from its strong brand, events, and athletes. Through a network spanning 160 countries, Red Bull Media House develops stories that speak to a young global audience captured in the highest quality for all media channels including television, film, print, mobile, and digital.

For more information please visit www.redbullmediahouse.comor contact Christiane Hoffmann, christiane.hoffmann@at.redbull.com.