Over the past several weeks, Jeremy Hollister and his colleagues from We Are Plus were commissioned by The New York Times to produce a HD broadcast spot heralding the Times’ new Bay Area edition. As announced over the past several days, The NY Times just launched their San Francisco Bay Area local edition, carrying the same national and global reporting from America’s paper of record, but with twice-weekly local coverage from The Times’ San Francisco bureau.

In Jeremy’s words, “The message had to be delivered in an arresting way that elegantly celebrates the physical qualities of the newspaper.”

The New York Times + The Bay Area from We Are Plus on Vimeo.

Complete Project Credits

Project Title: “The New York Times + The Bay Area”
Running Time: :30
Debut Date: Nov. 2, 2009

Client: The New York Times
Creative Director: Nathaniel Whitten
Art Director: John Tymkiw
Copy Writer: Kevin Nabipour
Producer: Meridith Brown

Creative Agency/Production Company: We Are Plus
Creative Director: Jeremy Hollister
Projects Director: Zu Al-Kadiri
Lead Designer: Jenni Kim
Lead Animator: Miguel Delcan
Animator: Seth Pomerantz

Music: John Napolillo