Name: Florian Groehn

Country:

Job: Advertising / Fashion Photographer

Url: http://www.floriangroehn.com

About:I am an advertising /fashion photographer currently based in Sydney, Australia. I am originally from Germany and I still occasionally shoot in Europe as well – mainly Berlin. I have been working as a professional photographer for 8 years. I enjoy working on assignments with strong concepts. I believe that there is still so much out there that hasnt been done.

Get Inspired by:I look at a lot of photographers’ and fashion’ websites/blogs every day. Most of them are European. This sort of motivates me to do something better and/or more outrageous. I find it is a great advantage of the times we live in that you dont have the local fashion photographer as your only benchmark because thats the only imagery that is around but instead the best in the world. However the real ideas come when I am not in front of the computer, eg when I travel, when I walk down the street or when I just met a model that I find really interesting…